I turn complex systemsinto experiences people actually use.
I'm a Senior Product Designer with 6 years of experience, moving from consumer apps to B2B enterprise, from fast and scrappy to precise and production-ready.
I think in flows and edge cases before pixels. And somewhere along the way, I discovered that working closely with engineers isn't the hard part, it's the interesting part.
I like clarity. I like systems that hold up under pressure. I like when the hardest problems finally make sense.
Project 01
Enterprise SaaS · B2B
Customer Portal
Designing a digital platform for customers who had no choice but to call, email
EXM had no digital platform for customers. Orders, shipments, and team management, all done through emails that sometimes never arrived. I changed the RBAC permissions so customers manage their own teams, real-time ERP data, and an AI chatbot that answers instantly. Not the next business day.
70%
Support ticket reduction
95%
Task completion rate
1
Portal. Built from zero.
Project 02
End-to-end · B2B
EXM E-commerce
Designing the e-commerce platform EXM never had.
EXM had a website. It just couldn't sell anything. I rebuilt it from zero. The hard part wasn't the design; it was organizing 4,000+ SKUs, mapping competitor parts, and connecting live ERP data to every product page.
$131K
Generated from zero
2,500%
Conversion increase
169
Keywords
Ranked organically
Project 03
Consumer App · B2C
Restaurant Recommendation App
Designing an AI restaurant discovery app that learns what you love, and gets smarter every time you eat.
Most food apps show you what's popular. BudsAlike shows you what's yours. The more you log, the better it knows you. I designed the full experience, AI recommendations built on personal taste profiles, Foodprint logging, and a rewards system, validated through three iteration cycles and two rounds of A/B testing.
4.2
App Store rating
2
Rounds of A/B testing
300+
Users acquired
Technology
(HTML, CSS, JavaScript)
(WordPress, Webflow, WooCommerce)
(Google Analytics, Tag Manager, HubSpot)
Design
(Figma, Sketch, Adobe XD, Principle, Zeplin)
(iOS/Android, AR/VR Apps)
(Web, Mobile, Tablet)
3D & Visualization
(Maya, Unity, Unreal)
