Intro
We designed and launched EXM Manufacturing's first e-commerce platform in their 50-year company history, creating a comprehensive digital transformation that integrated legacy ERP systems with modern online commerce capabilities, achieving a 90% increase in conversion rates through innovative features like competitor cross-referencing and custom quotation systems.
Summary
This groundbreaking project involved building an e-commerce solution from scratch for a traditional manufacturing company with no prior digital sales presence. The solution required extensive data optimization and migration from existing ERP systems and Dynamic databases, demanding close collaboration with engineering teams to ensure product catalog accuracy and system integration. Through meticulous data cleaning and restructuring, we developed unique competitive advantages including a cross-reference system that allows customers to find EXM alternatives to competitor products, and a custom quotation request feature that enables users to specify requirements for tailored manufacturing solutions. This comprehensive approach successfully translated decades of offline business operations into a user-friendly digital platform that not only maintained data integrity but also provided strategic market positioning tools that enhanced customer acquisition and retention.
