EXM Visual & Marketing Design

Project

Marketing

Role

Graphic Designer

Year

October, 2023

Project Type

Visual Design

Marketing Strategies

Graphic Design

3D Video Editing

Budget Control

About

In addition to UX/UI, I also lead marketing and visual design at EXM. I refreshed the brand identity and created a full range of assets including product pamphlets, sales decks, motion graphics, and 3D product explanation videos. My goal was to make complex enclosure products easy to understand and visually consistent across print and digital channels. Below is a selection of marketing work, showcasing how technical information was translated into clear, engaging visuals.

Business Card Redesign

A modernized business card aligning with EXM’s updated brand identity.I refined the layout for clarity, applied consistent typography, and optimized colors and spacing for professional print production.The result is a clean, industrial-inspired visual system that reflects EXM’s engineering-focused brand presence.

Product Pamphlet Design

These pamphlets were created to help customers clearly understand EXM’s product line, configurations, and enclosure features. I designed them using a refreshed brand identity, clean layouts, and simplified technical diagrams to make complex information easy to read and compare.

Banner Design

I developed a cohesive set of banners for both internal communications and external marketing. The designs align with EXM’s updated brand identity, using consistent typography, color systems, and layout rules to ensure recognizability across platforms.I optimized each banner for different environments — internal screens, trade shows, social media, and printed displays — ensuring visual clarity, accurate scaling, and strong hierarchy at various sizes and distances.

Email Marketing Design

I designed a branded email newsletter to communicate product updates to customers across China, Taiwan, Hong Kong, and Canada. We initially used Mailchimp, then migrated to Klaviyo for better HTML control and smoother integration with our WordPress site. The newsletter features a clean, responsive layout and now serves as a reusable template for future announcements, helping improve client awareness and engagement.

Shipping Label Design

I redesigned the product label to be more visual and user-friendly, replacing text-heavy information with a clearer layout. The new label includes product dimensions, a simple drawing, weight, and product name, making it easier for customers to understand the item at a glance and reducing confusion during ordering or installation.

Pitch Deck Design

Crafted a polished, on-brand pitch deck used by the sales team for client presentations.I refined the visual hierarchy, created clear product storytelling, and standardized layout styles to ensure every slide supported a confident and professional sales narrative.

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3D Product Visualizations

Replaced static photos with 3D animated explainers using 3Ds Max, Unreal Engine, and Premiere, helping customers easily understand how each product works.