The following designs showcase the Tiger Being brand identity and digital presence, bridging mindfulness philosophy with Web3 innovation through cohesive visual storytelling and community engagement.
Applied established UX principles and cognitive psychology laws to create an intuitive Web3 experience. Used Fitts' Law for strategic CTA placement, Miller's Rule to simplify navigation, and Gestalt principles for visual hierarchy. Conducted user research on both mindfulness and NFT communities, followed by iterative usability testing to optimize conversion flows and ensure accessibility compliance across devices.
User Research & Heuristic Analysis Conducted user research on Web3 audiences and mindfulness communities to understand interaction patterns and expectations. Applied Jakob Nielsen's usability heuristics to ensure intuitive navigation while considering the unique behaviors of NFT users.
Information Architecture & Interaction Design Structured content hierarchy using card sorting and user flow mapping. Applied Fitts' Law principles by positioning primary CTAs (mint, connect wallet) as large, easily accessible targets. Used Miller's Rule (7±2) to limit navigation options and reduce cognitive load.
Visual Design & Gestalt Principles Implemented proximity and similarity principles to group related elements. Applied the law of closure in logo design and visual metaphors. Used color psychology and typography hierarchy to guide user attention toward key interactions.
Usability Testing & Iteration Conducted task-based testing focusing on conversion funnels and user comprehension. Applied Hick's Law by simplifying decision points, particularly in the wallet connection and minting process. Iterated based on time-to-completion metrics and error rates.
Accessibility & Performance Optimization Ensured WCAG compliance while maintaining Web3 functionality. Optimized for mobile responsiveness considering thumb-friendly touch targets per Fitts' Law on smaller screens.
