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A visual marketing project that refreshed EXM’s brand identity and transformed complex enclosure product information into clear, consistent assets across print, digital, and 3D media.
Client
EXM Manufacturing Ltd.
Year
October 2023
Category
Graphic Design
Marketing Strategies
A modernized business card aligning with EXM’s updated brand identity.I refined the layout for clarity, applied consistent typography, and optimized colors and spacing for professional print production.The result is a clean, industrial-inspired visual system that reflects EXM’s engineering-focused brand presence.
These pamphlets were created to help customers clearly understand EXM’s product line, configurations, and enclosure features. I designed them using a refreshed brand identity, clean layouts, and simplified technical diagrams to make complex information easy to read and compare.
I developed a cohesive set of banners for both internal communications and external marketing. The designs align with EXM’s updated brand identity, using consistent typography, color systems, and layout rules to ensure recognizability across platforms.I optimized each banner for different environments — internal screens, trade shows, social media, and printed displays — ensuring visual clarity, accurate scaling, and strong hierarchy at various sizes and distances.
I redesigned the product label to be more visual and user-friendly, replacing text-heavy information with a clearer layout. The new label includes product dimensions, a simple drawing, weight, and product name, making it easier for customers to understand the item at a glance and reducing confusion during ordering or installation.
Crafted a polished, on-brand pitch deck used by the sales team for client presentations.I refined the visual hierarchy, created clear product storytelling, and standardized layout styles to ensure every slide supported a confident and professional sales narrative.
Replaced static photos with 3D animated explainers using 3Ds Max, Unreal Engine, and Premiere, helping customers easily understand how each product works.
